FRF Toyota have partnered with MCS (Marine Conservation Society) to further champion the environmental benefits of Hybrid cars.
FRF Toyota have joined forces with MCS to promote the conservation of marine life in Wales and the rest of the UK through sales of Hybrid vehicles. Toyota was the first car manufacturer to introduce Hybrid vehicles to the world with the Prius in 1997. Since then, their industry-leading technology has paved the way for more Hybrid vehicles which have seen tremendous support in the UK. FRF Toyota have pledged to try and make their business premises more eco-friendly with more recycling bins available and reducing plastic usage through the company whilst encouraging their customers to do likewise.
MCS had this to say about the partnership:
"We're excited to be working alongside FRF Toyota, a car company with a conscience. They've been selling and championing the use of Hybrid vehicles in South Wales for 20 years. Thanks to this long standing commitment, they are very conscious of their impact on the planet and its oceans and want to do their bit to help protect the marine environment.
They encourage drivers to choose Hybrid vehicles in place of traditional petrol and diesel only vehicles, helping to reduce emissions. There is already a promising shift towards more Hybrid vehicles on the roads and we hope this grows along with our partnership"
As part of the established partnership - FRF Toyota will make a donation to MCS with every Hybrid vehicle purchase. The customer will then receive an MCS bag for life containing a thank you letter from the organisation, an MCS pin badge and window sticker AND a Marine Fishes of Wales book that retails for £20.